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About Us

Design Centre | 114 Vyse St, Birmingham, West Midlands, B18 6LP

Design Centre is an independent jewellery retailer selling distinctive watches, engagement and bridal jewellery, Based in the historic Jewellery Quarter of Birmingham, since 1977, it has been instrumental in celebrating special moments for its thousands of national and international customers. After almost four decades at the pinnacle of this industry, Design Centre continues to push its boundaries for greater innovation and excellence by not only providing pieces of exceptional jewellery, but also dedicating time to making each and every one of our customers happy.

Design Centre carries a wide selection of finely-crafted diamond and coloured gemstone jewellery. It is known for specialising in engagement rings and bridal jewellery and houses a large stock of GIA certified diamonds and gems to cater to each person’s needs. Experienced staff members guide each customer smoothly through the process of narrowing down ring designs, center stone choices, and crafting your perfect ring.

Our social media presence is ever-growing and can keep you up to date with all our latest designs on Instagram, YouTube, Twitter, and Facebook.
Design Centre is a family run business and prides itself on being a "family jeweller". We guarantee our long established level of customer service, and present you the very latest in contemporary design. This commitment has given us the privilege to be part of thousands of lives and build life-long relationships with our customers.

Legendary Customer Service

Design Centre is known for its outstanding customer service, and the complimentary testimonials we receive is a testament of our continued passion for providing the highest level of customer satisfaction. Design Centre staff have years of experience and they use their vast product knowledge to enable you to make informed decisions. Our staff are patient and understand that you want something special for that special person in your life. We are proud to say that we have been part of the love story of thousands of couples over the past 40 years.


Design Centre specialises in diamonds and offers a wide range of engagement, eternity and dress rings in yellow or white gold, palladium and platinum. Diamond-set earrings, pendants, bracelets and diamond set wedding bands are available in gold and platinum. Our products are sourced from some of the world's most reputable designers, goldsmiths, setters, diamond dealers and comes complete with full legal assay hallmarking. This uncompromising attention to standards and detail ensures that our diamonds are ethical, stunning and great value, The web site can be searched by diamond shape, size, color and clarity grade, or visit our store in the Jewellery Quarter to find the piece that’s perfect for your unique taste and budget.


Design Centre has a large collection of designer and luxury watches. As a testament to our passion for excellence, the world's best brands are proud to partner with us. We have exclusive rights to sell Gucci, Rado, Raymond Weil, Michael Kors, Versace, Emporio Armani, DKNY, Hugo Boss and many more.



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